RIVERISLAND
RIVERISLAND
SS25 Campaign &
Digital System
SS25 Campaign &
Digital System
SS25 Campaign &
Digital System
Role: Brand & Campaign Designer
Art Direction & Styling: Internal Creative Team
Role: Brand & Campaign Designer
Art Direction & Styling: Riverisland
Role: Brand & Campaign Designer
Art Direction & Styling: Internal Creative Team
I developed a style-led SS25 campaign system for River Island, translating the ‘Destination: Heat’ concept into an editorial-led digital rollout.
I developed a style-led SS25 campaign system for River Island, translating the ‘Destination: Heat’ concept into an editorial-led digital rollout.
I developed a style-led SS25 campaign system for River Island, translating the ‘Destination: Heat’ concept into an editorial-led digital rollout.
Core Visual Direction
I built the visual direction around editorial boldness, sun-drenched textures and playful nostalgia, shaping a campaign that reflects the River Island woman’s surroundings, from tailored city settings to carefree beachwear.
Core Visual Direction
I built the visual direction around editorial boldness, sun-drenched textures and playful nostalgia, shaping a campaign that reflects the River Island woman’s surroundings, from tailored city settings to carefree beachwear.
Campaign System
I designed a flexible campaign system translating the visual direction across homepage, email and social touchpoints.
Combining editorial imagery with a structured layout framework, the system was designed to maintain clarity and consistency across formats while supporting the wider ‘Destination: Heat’ rollout.
Campaign System
I designed a flexible campaign system translating the visual direction across homepage, email and social touchpoints.
Combining editorial imagery with a structured layout framework, the system was designed to maintain clarity and consistency across formats while supporting the wider ‘Destination: Heat’ rollout.
