CHILDRENSALON BEACH CLUB
CHILDRENSALON BEACH CLUB
Seasonal Brand Identity for Social Channels
Seasonal Brand Identity for Social Channels
Seasonal Brand Identity for Social Channels
Role: brand identity & Set Design
Art Direction & Styling: Internal Creative Team
Role: Brand & Campaign Designer
Art Direction & Styling: Internal Creative Team
Role: Brand & Campaign Designer
Art Direction & Styling: Riverisland
I developed a playful seasonal campaign identity for Childrensalon Beach Club, translating the social campaign across print and digital touchpoints through a cohesive visual system.
I developed a playful seasonal campaign identity for Childrensalon Beach Club, translating the social campaign across print and digital touchpoints through a cohesive visual system.
Visual System
I developed a flexible visual system built around bold graphic motifs, sticker-style elements and expressive typography, creating a playful layer that could scale across campaign touchpoints.
Bright seasonal colour, layered textures and graphic overlays introduced consistency across social and print while allowing the campaign to remain adaptable across formats.
Visual System
I developed a flexible visual system built around bold graphic motifs, sticker-style elements and expressive typography, creating a playful layer that could scale across campaign touchpoints.
Bright seasonal colour, layered textures and graphic overlays introduced consistency across social and print while allowing the campaign to remain adaptable across formats.
Outcome
The campaign introduced a more expressive seasonal layer to the Beach Club identity, creating a cohesive visual experience across social and print while maintaining alignment with the wider Childrensalon brand.
Outcome
The campaign introduced a more expressive seasonal layer to the Beach Club identity, creating a cohesive visual experience across social and print while maintaining alignment with the wider Childrensalon brand.
