CHILDRENSALON

CHILDRENSALON

CHILDRENSALON

Beach Club Social Campaign

Beach Club
Social Campaign

Beach Club Social Campaign

Role — Brand & Campaign Designer


Creative Direction — Internal Creative Team


Imagery — Childrensalon Campaign Photography

Role — Brand & Campaign Designer


Creative Direction — Internal Creative Team


Imagery — Childrensalon Campaign Photography

Role — Brand & Campaign Designer


Creative Direction — Internal Creative Team


Imagery — Childrensalon Campaign Photography

The challenge was to create a seasonal identity that aligned with the Beach Club campaign while remaining cohesive and recognisable across social and print.

The challenge was to create a seasonal identity that aligned with the Beach Club campaign while remaining cohesive and recognisable across social and print.

The challenge was to create a seasonal identity that aligned with the Beach Club campaign while remaining cohesive and recognisable across social and print.

Visual Language

I developed a bold, social-first visual language designed to bring the feeling of a playful summer beach club to life within a studio-shot campaign. With budget limitations restricting the set itself, graphic assets became a key part of building the world. Energetic orange tones, bold type treatment, collectible-style stickers and graphic motifs introduced a stronger sense of personality, helping the campaign feel playful, immersive and instantly recognisable.

Visual Language

I developed a bold, social-first visual language designed to bring the feeling of a playful summer beach club to life within a studio-shot campaign. With budget limitations restricting the set itself, graphic assets became a key part of building the world. Energetic orange tones, bold type treatment, collectible-style stickers and graphic motifs introduced a stronger sense of personality, helping the campaign feel playful, immersive and instantly recognisable.

Rollout

Designed to extend across social, email and print, the visual language expanded beyond digital through stickers, keepsakes and campaign touchpoints while maintaining consistency throughout the campaign.
I also supported shoot day styling and placement of designed assets, helping ensure graphic elements translated naturally across imagery, motion and social content.

Impact

Created a more playful and recognisable Beach Club identity across campaign touchpoints, helping bring the summer concept to life beyond the studio set. Positive feedback highlighted the campaign’s collectible feel, with stickers and keepsake elements adding a more memorable layer to the customer experience.

Rollout

Designed to extend across social, email and print, the visual language expanded beyond digital through stickers, keepsakes and campaign touchpoints while maintaining consistency throughout the campaign. I also supported shoot day styling and placement of designed assets, helping ensure graphic elements translated naturally across imagery, motion and social content.

Impact

Created a more playful and recognisable Beach Club identity across campaign touchpoints, helping bring the summer concept to life beyond the studio set. Positive feedback highlighted the campaign’s collectible feel, with stickers and keepsake elements adding a more memorable layer to the customer experience.

Rollout

Designed to extend across social, email and print, the visual language expanded beyond digital through stickers, keepsakes and campaign touchpoints while maintaining consistency throughout the campaign.
I also supported shoot day styling and placement of designed assets, helping ensure graphic elements translated naturally across imagery, motion and social content.

Impact

Created a more playful and recognisable Beach Club identity across campaign touchpoints, helping bring the summer concept to life beyond the studio set. Positive feedback highlighted the campaign’s collectible feel, with stickers and keepsake elements adding a more memorable layer to the customer experience.

PREV

PREV

Little Marc Jacobs × Childrensalon

Little Marc Jacobs × Childrensalon

NEXT

NEXT

Global Multilingual Sale

Global Multilingual Sale