CHILDRENSALON
CHILDRENSALON
CHILDRENSALON
Global Sale Rollout System
Global Sale Rollout System
Global Sale Rollout System
Role — Brand & Campaign Designer
Imagery — Childrensalon Product Photography
Role — Brand & Campaign Designer
Imagery — Childrensalon Product Photography
Role — Brand & Campaign Designer
Imagery — Childrensalon Product Photography
I led the design of a global multilingual sale campaign for Childrensalon, creating a scalable system that could adapt across languages, promotional tiers and digital touchpoints while maintaining clarity and a premium feel.
I led the design of a global multilingual sale campaign for Childrensalon, creating a scalable system that could adapt across languages, promotional tiers and digital touchpoints while maintaining clarity and a premium feel.
I led the design of a global multilingual sale campaign for Childrensalon, creating a scalable system that could adapt across languages, promotional tiers and digital touchpoints while maintaining clarity and a premium feel.
+28%
+28%
+28%
Click-through Rate
Click Rate
4
4
4
Languages
Languages
2
2
2
Markets
Markets
Approach
The challenge was designing a multilingual sale system that could
adapt across promotional tiers, languages and fast-moving sale updates without losing clarity or consistency. I built a flexible typographic system using Childrensalon’s existing brand type to keep the campaign cohesive yet premium, while prioritising hierarchy through clear promotional messaging and scalable layouts across homepage, email, mobile
and social.
Having the opportunity to attend the studio shoot also helped shape the system in real time, allowing me to test type placement, hierarchy and imagery together while building out the wider campaign direction.
Approach
The challenge was designing a multilingual sale system that could adapt across promotional tiers, languages and fast-moving sale updates without losing clarity or consistency. I built a flexible typographic system using Childrensalon’s existing brand type to keep the campaign cohesive yet premium, while prioritising hierarchy through clear promotional messaging and scalable layouts across homepage, email, mobile
and social.
Having the opportunity to attend the studio shoot also helped shape the system in real time, allowing me to test type placement, hierarchy and imagery together while building out the wider campaign direction.
Approach
The challenge was designing a multilingual sale system that could adapt across promotional tiers, languages and fast-moving sale updates without losing clarity or consistency. I built a flexible typographic system using Childrensalon’s existing brand type to keep the campaign cohesive yet premium, while prioritising hierarchy through clear promotional messaging and scalable layouts across homepage, email, mobile and social.
Having the opportunity to attend the studio shoot also
helped shape the system in real time, allowing me to test type placement, hierarchy and imagery together while building out the wider campaign direction.
Rollout
Working within a fast-paced trading environment meant imagery and messaging often changed last minute based on stakeholder feedback. Because the system was designed to flex across formats and updates, assets could be reworked quickly while maintaining consistency and delivering across all platforms on time.
Impact
Contributed to a +28% increase in click-through rate across key sale touchpoints, improving consistency across multilingual markets while creating a clearer and more cohesive sale experience.
Rollout
Working within a fast-paced trading environment meant imagery and messaging often changed last minute based on stakeholder feedback. Because the system was designed to flex across formats and updates, assets could be reworked quickly while maintaining consistency and delivering across all platforms on time.
Impact
Contributed to a +28% increase in click-through rate across key sale touchpoints, improving consistency across multilingual markets while creating a clearer and more cohesive sale experience.
