CHEGWORTH VALLEY SPARKS
CHEGWORTH VALLEY SPARKS
Range Extension Brand & Packaging
Range Extension Brand & Packaging
Range Extension Brand & Packaging
Role: Brand & Packaging Design
Art Direction & Styling: Internal Creative Team
Role: Brand & Campaign Designer
Art Direction & Styling: Internal Creative Team
Role: Brand & Campaign Designer
Art Direction & Styling: Riverisland
I developed a refreshed brand and packaging direction for Chegworth Valley Spark, evolving the brand through a more expressive, orchard-inspired visual identity.
Built around illustrated fruit elements, layered textures and a brighter colour palette, the system introduced a more contemporary product experience while maintaining the brand’s handcrafted heritage.
I developed a refreshed brand and packaging direction for Chegworth Valley Spark, evolving the brand through a more expressive, orchard-inspired visual identity.
Built around illustrated fruit elements, layered textures and a brighter colour palette, the system introduced a more contemporary product experience while maintaining the brand’s handcrafted heritage.
Visual System
I developed the identity around Chegworth Valley’s orchard-led heritage, shifting the brand towards a more illustrative and contemporary visual direction.
A brighter palette, layered textures and considered typography introduced a fresh product experience while maintaining the brand’s handcrafted character.
Visual System
I developed the identity around Chegworth Valley’s orchard-led heritage, shifting the brand towards a more illustrative and contemporary visual direction.
A brighter palette, layered textures and considered typography introduced a fresh product experience while maintaining the brand’s handcrafted character.
Packaging System
I designed the packaging to scale across the Spark range, using colour, illustration and layout to differentiate flavours while maintaining consistency at shelf.
The wider system extended across typography, pattern and brand elements, creating a cohesive presence throughout both digital and physical touchpoints.
Packaging System
I designed the packaging to scale across the Spark range, using colour, illustration and layout to differentiate flavours while maintaining consistency at shelf.
The wider system extended across typography, pattern and brand elements, creating a cohesive presence throughout both digital and physical touchpoints.
Outcome
The system introduced a more expressive extension of the Chegworth brand, supporting the Spark range across packaging, social and wider campaign applications while retaining a cohesive orchard-led identity.
