CHEGWORTH VALLEY
CHEGWORTH VALLEY
CHEGWORTH VALLEY
Fresh Juice Range Extension
Fresh Juice Range Extension
Fresh Juice Range Extension
Role — Junior Designer, Brand Identity & Packaging Design
Brand Identity — GeoBrand
Role — Junior Designer, Brand Identity & Packaging Design
Brand Identity — GeoBrand
Role — Junior Designer, Brand Identity
& Packaging Design
Brand Identity — GeoBrand
Chegworth Valley Spark required a refreshed identity to support a potential range extension into sparkling drinks, evolving the brand beyond its existing orchard-led packaging system while maintaining recognition and heritage.
Chegworth Valley Spark required a refreshed identity to support a potential range extension into sparkling drinks, evolving the brand beyond its existing orchard-led packaging system while maintaining recognition and heritage.
Chegworth Valley Spark required a refreshed identity to support a potential range extension into sparkling drinks, evolving the brand beyond its existing orchard-led packaging system while maintaining recognition and heritage.
Approach
I developed a more expressive and contemporary identity direction for the Spark range, introducing brighter colour palettes, refined typography and illustrated fruit elements to create a fresher, more product-led feel while staying rooted in Chegworth Valley’s handcrafted identity. The name Spark was introduced as a short, memorable nod to sparkling drinks, designed to complement the longer Chegworth Valley name while feeling more contemporary and accessible.
Approach
I developed a more expressive and contemporary identity direction for the Spark range, introducing brighter colour palettes, refined typography and illustrated fruit elements to create a fresher, more product-led feel while staying rooted in Chegworth Valley’s handcrafted identity. The name Spark was introduced as a short, memorable nod to sparkling drinks, designed to complement the longer Chegworth Valley name while feeling more contemporary and accessible.
System Thinking
The visual system was designed to balance consistency with flavour differentiation across the range. Colour, typography and orchard-inspired fruit illustration created a recognisable structure while allowing each flavour to maintain its own character, reinforcing a more authentic and organic feel. The identity was designed to extend beyond packaging into a wider brand world across physical and digital touchpoints.
System Thinking
The visual system was designed to balance consistency with flavour differentiation across the range. Colour, typography and orchard-inspired fruit illustration created a recognisable structure while allowing each flavour to maintain its own character, reinforcing a more authentic and organic feel. The identity was designed to extend beyond packaging into a wider brand world across physical and digital touchpoints.
Outcome
Selected by the client as the preferred direction, the concept brought a more contemporary evolution to the Spark range while remaining aligned with the wider Chegworth Valley brand.
Outcome
Selected by the client as the preferred direction, the concept brought a more contemporary evolution to the Spark range while remaining aligned with the wider Chegworth Valley brand.
