CHILDRENSALON
CHILDRENSALON
Festive Gifting
Campaign
Festive Gifting
Campaign
Festive Gifting
Campaign
Role: Campaign & Packaging Designer
Illustrator: Maggie Kaupas
Role: Brand & Campaign Designer
Art Direction & Styling: Riverisland
Role: Brand & Campaign Designer
Art Direction & Styling: Internal Creative Team
I contributed to a festive packaging concept for Childrensalon as part of a wider seasonal campaign rollout, using illustration, layered ornamentation and premium finishing to extend the Christmas art direction into a tactile gifting experience.
I contributed to a festive packaging concept for Childrensalon as part of a wider seasonal campaign rollout, using illustration, layered ornamentation and premium finishing to extend the Christmas art direction into a tactile gifting experience.
I contributed to a festive packaging concept for Childrensalon as part of a wider seasonal campaign rollout, using illustration, layered ornamentation and premium finishing to extend the Christmas art direction into a tactile gifting experience.
Visual System
The gift box was developed as a premium structural piece that transformed into an interactive board game, extending the festive experience beyond unboxing.
Built around theatrical illustration, collectible characters and ornamental detailing, the system balanced playful storytelling with a refined, premium finish.
The rollout extended across packaging, game components and tactile campaign elements, creating a more immersive festive experience within the wider Christmas campaign.
Visual System
The gift box was developed as a premium structural piece that transformed into an interactive board game, extending the festive experience beyond unboxing.
Built around theatrical illustration, collectible characters and ornamental detailing, the system balanced playful storytelling with a refined, premium finish.
The rollout extended across packaging, game components and tactile campaign elements, creating a more immersive festive experience within the wider Christmas campaign.
Outcome
The final gift box transformed packaging into a keepsake experience, reinforcing Childrensalon’s premium positioning while encouraging interaction and extended engagement throughout the festive period.
Launched as part of the wider seasonal campaign, the concept supported engagement across digital, physical and in-store touchpoints.
