CHILDRENSALON
CHILDRENSALON
CHILDRENSALON
Festive Gifting
Campaign Packaging
Festive Gifting
Campaign Packaging
Festive Gifting
Campaign Packaging
Role — Campaign & Packaging Designer, Outer Box Design & Character Development
Creative Direction — Childrensalon Creative Team
Illustration — Maggie Kaupas
Role — Campaign & Packaging Designer,
Outer Box Design & Character Development
Creative Direction — Childrensalon Creative Team
Illustration — Maggie Kaupas
Role — Campaign & Packaging Designer,
Outer Box Design & Character Development
Creative Direction — Childrensalon Creative Team
Illustration — Maggie Kaupas
Designed a seasonal gifting experience for Childrensalon, using packaging, illustration and storytelling to extend the festive experience beyond digital touchpoints. Created as a multi-purpose keepsake, game and theatre-style unboxing experience, the concept aimed to make gifting feel more immersive, playful and memorable.
Designed a seasonal gifting experience for Childrensalon, using packaging, illustration and storytelling to extend the festive experience beyond digital touchpoints. Created as a multi-purpose keepsake, game and theatre-style unboxing experience, the concept aimed to make gifting feel more immersive, playful and memorable.
Designed a seasonal gifting experience for Childrensalon, using packaging, illustration and storytelling to extend the festive experience beyond digital touchpoints. Created as a multi-purpose keepsake, game and theatre-style unboxing experience, the concept aimed to make gifting feel more immersive, playful and memorable.
5K
5K
5K
Units Sold
Units Sold
30%
30%
30%
Sale increase
Sale increase
10K
10K
10K
Impressions
Impressions
Approach
The challenge was creating a premium, collectible format that balanced nostalgic storytelling with the clarity and quality associated with the Childrensalon brand. Working collaboratively with the internal creative team and illustrator, I developed the outer box concept and character direction, evolving early ideas into a clearer and more premium visual world across multiple packaging formats.
Approach
The challenge was creating a premium, collectible format that balanced nostalgic storytelling with the clarity and quality associated with the Childrensalon brand. Working collaboratively with the internal creative team and illustrator, I developed the outer box concept and character direction, evolving early ideas into a clearer and more premium visual world across multiple packaging formats.
Early concept exploration began through AI-generated references, which I developed into a more considered direction through framing, colour and layout across multiple packaging formats. To bring greater clarity and premium detail to the concept, I proposed evolving the direction into a fully illustrated execution, working closely with the illustrator to refine characters and shape the final visual world.
Outcome
The final concept transformed the packaging into a keepsake-style festive experience that extended beyond gifting into play and interaction, contributing to strong engagement alongside a 30% increase in sales and 5K units sold during the festive period.
